One organic powerhouse

Midsona is working to further strengthen its position, drive growth, and develop its offerings within organic foods by working across markets with production, procurement, innovation, and communication. This involves leveraging synergies between brands to make it easier for consumers to navigate the range of products available.

Grow and expand our health brands

Midsona will continue to grow with its strong health brands in both existing and new markets. Overall, this means that the group will focus on profitable organic growth in selected markets using Midsona's three prioritized brands where significant potential exists – Friggs, Earth Control, and Gainomax.

Efficiency and harmonisation

Midsona aims to streamline the value chain and harmonise the product range to develop an offering that meets market needs. Midsona aims for high efficiency in everything, from procurement and brand development to production and logistics.