CEO and President since December 2007

Born: 1966. Education: Graduate in business administration and economics.

Previously chairman of the Board of Svensk Egenvård (The Swedish Self-care Organization), CEO of Cloetta Fazer Sweden and has held various positions in Procter & Gamble and Coca Cola.

Shareholding: 570,984 B shares (own), 450 B shares (family members) and 60,000 warrants (2019/2022).

Peter_Åsberg - till webb 2021.jpg